Data Summary
Views: 14562
Accounts Reach: 5219
View to Account Ratio: 1:2.79
Interactions: 670
Account to Interaction Conversion: 12%
Profile Visits: 169
Profile Visits to Follow Conversion: 14%
Metrics
What we would do differently:
Content:
More Live Update based
Create more of a weekend narrative
Hone in more on the MJR Branding and Story
Engage more of the Texas based culture
Treat the Race Week like a Documentary Style approach